These days people want more from their holiday than just a holiday - they want an adventure holiday. It has to be a holiday that will take them far away from working life and give them something to talk about in the pub when they get back.
Now that backpacking in Thailand or tea-house trekking in Nepal has become mainstream, travellers are looking for new challenges to fill their time off.
The world's largest adventure travel company, takes 70,000 people on 1,000 adventurous holidays annually and sales director John Warner says the sector is continuing to show strong growth.
He quoted a 2005 Mintel study that showed one in four Europeans would go on an adventure holiday.
The market for adventure holidays is particularly robust in the UK, with several generations of former backpackers now grown up, with disposable income and often a family in tow.
Above all they are looking for an experience, maybe even a life-changing one. They have got over their fear of the unknown and they're looking for something exotic and different - an adventure holiday.
"They don't want to just be able to say they've been to Cambodia. They want to say they've been rafting down the Mekong river, met the local people, got to the heart of the country and really experienced it," explains Mr Warner.
Adventure holidays appeal across all age groups and may not necessarily involve physical challenge.
For many people going to a developing country and finding they have no familiar cultural or language references and no communication with the outside world is enough of an adventure holiday.
"Sitting five feet away from a gorilla is just sitting there but believe me it could be one of the most exciting things you'll ever experience," said John Warner.
"And when a big silverback gorilla walks past and picks up a baby - you'll never forget that."
The independent writers at travelbite.co.uk have looked around the globe for the best adventure holiday destinations and activities:
North America adventure holidays – Yosemite National Park
America's national parks offer some of the most beautiful and varied locations for adventure holidays, and the lush green utopia of Yosemite in California is surely one of the very best.
The perfect paradise for those wanting to do something more with their holiday than simply sitting by the pool, Yosemite national park offers plenty of activities, from horseback riding and river rafting in the summer to snowboarding and skiing in the winter.
For the rock climbers among you, the Yosemite Valley features one of the most famous and inspiring of all challenges - El Capitan - the largest exposed granite monolith in the world.
While there are plenty of places in the park for beginners to try their hand at rock climbing, this is certainly not one of them. The sheer cliff face is more than a kilometre high, and the task of conquering it takes most climbers three to five days - surely a must for experienced climbers wanting to add to their list of achievements.
If attempting to perform standard bodily functions while precariously hanging off El Capitan for 100 hours straight is a little too adventurous for your liking, the natural wonderland of Yosemite is also perfect for hiking and backpacking.
There are many different suggested routes for scenic walks and treks throughout the park, which will suit people of different fitness levels.
However, for the more serious adventurers out there, the 17-mile round-trip up to the peak of Half Dome is perhaps the most breath-taking, with views across the valley to El Capitan.
The National Park Service classify this hike as "extremely strenuous", and the trip is generally estimated to require between ten to 12 hours, but if you're the type to not do things by halves then the view from 9,000ft up is certainly worth it.
There are a number of excellent lodges for visitors to stay in the base of the Yosemite Valley as well as the famous Wawona Hotel.
Yosemite can be quite inaccessible during the winter as heavy snow often leads to road closures, so particular attention to your route is needed in deciding when to travel.
Robert Hastings
Europe adventure holidays - Via ferrata in the Italian Dolomites
This popular adventure sport has a fascinating history and offers the opportunity to combine a holiday in Italy with adventure amid some of the most spectacular mountain scenery in the world.
The Dolomite mountains once formed the first world war's most extreme battle ground as the Italian and Austrian armies fought a ferocious two-year campaign.
They tunnelled and fixed wires across the Dolomite mountains, building fortifications and gun emplacements along miles of narrow pathways and across ridgelines at high altitude.
Their legacy is the basis of the via ferrata (Italian for "the iron way") routes enjoyed by adventurous holidaymakers today.
War-time routes have been restored and expanded into a network of ferrata that allows anyone with a head for heights and reasonable fitness to enjoy the exhilaration of being high in the mountains without specialist skills.
The tunnel system of the Sentiero de Luca/Innerkofler route offers superb views of one of the most iconic images in the Dolomites: Tre Cime di Lavaredo (the three peaks of Lavaredo).
These three giant tombstones of rock stand in splendid isolation on what was the Austro-Italian border until 1919. The tallest is 1,640 feet (500m) high.
Despite its violent past, the valley today is a place of peaceful recreation. The clamour of cow bells in the high pastures and alpine meadows full of harebells, hawkbit and the tiniest of miniature pink rhododendrons surround walkers.
The highest point on this via ferrata is Monte Paterno (2,744 metres) and the ascent is a combination of walking and mountain climbing.
It is as easy as snapping your carabiners onto the steel cable fixed into the mountain, reaching up to find a hand hold and scrambling up the rocky face.
The views from the top are breathtaking, with mountains receding into the distance in every direction. The south faces are like gothic carving covered by cobwebs in the evening sun.
No special training or techniques are required to follow via ferrata. There are plenty of guided tours available but people who are confident about being in the mountains should be able to go it alone after some instruction.
The equipment needed includes a climbing harness, a helmet and a specially designed via ferrata kit. This is a Y-shaped rope which is attached to your harness at one end and clipped into the fixed wire on the mountain at the other ends.
A friction plate in the middle means that if you fall the shock will be absorbed by the rope. The whole lot can be hired in Cortina sports shops for around 14 euros per day.
The best time to take this adventure holiday is during the summer. Many ski-lifts and telecabine continue to operate and provide useful (and painless) access routes to the higher via ferrata routes.
There is plenty of accommodation and you can get some good deals in summer. There are a number of excellent campgrounds, including Camp Rochetta.
Climbers and walkers can also stay in comfortable Rifugios along the mountain trails, enabling an earlier start or multi-day routes. These are fully catered and serve delicious meals.
Outside Italy, via ferrata routes have been developed in many of Europe's mountainous regions.
For more information see the guidebook Via Ferratas of the Italian Dolomites: Vol 1 (North, Central and East) by John Smith and Graham Fletcher, published by Cicerone,
Natasha von Geldern
Australasia adventure holidays - New Zealand is the adventure holiday capital of the world
New Zealand is the adventure holiday capital of the world and offers endless opportunities for adventurous fun in the great outdoors.
A highlight for many travellers in New Zealand is kayaking in the Abel Tasman national park.
Whether you take a tour with an expert guide or choose to do it yourself with a freedom kayak rental, this stunning park will seduce you with its clear turquoise waters and golden sand beaches.
It takes around three days to kayak from Marahau to Totaranui (or the other way around), although there are shorter or longer adventure holiday options.
As you kayak along the forest-fringed coastline you can explore quiet lagoons, stop for a spot of afternoon tea and sunbathing on a beautiful beach, and visit a Maori village site.
The wildlife around the offshore islands is a highlight for many, particularly the Tonga Island marine sanctuary.
Here you can kayak among frolicking seals and watch the sea birds nesting on the cliffs. You may even be lucky enough to see a little blue penguin.
The sea kayaks have plenty of room for camping equipment, food and beverages and there are campgrounds on the way, all designed to minimise human impact on the environment.
Once you've had your fill of kayaking and relaxing on the beach at Totaranui, continue the adventure holiday with a day or two hiking inland or along the coastal track.
With excellent trails, pristine native forest and great views out along the coast, the Abel Tasman national park has something for everyone.
There are a number of companies offering tours and kayak hire in the holiday villages of Kaiteriteri, Totaranui and Marahau, including Abel Tasman Kayaks.
Kayaking adventure holidays can be undertaken from spring through to early winter but are always weather dependent.
Summer is a very popular time but it is also common to get calm good weather for kayaking in spring and autumn.
There are a number of small-boat ferry services which stop on certain beaches, so you can make this holiday as adventurous as you choose or head for civilisation at the end of the day.
And if camping is not your thing, Awaroa Lodge in the heart of the park offers comfortable accommodation and meals.
Asia adventure holidays – Horse trekking in Kyrgyzstan
The central Asian republic of Kyrgyzstan is another adventure-holiday-lovers' paradise.
With 93 per cent of the country at over 1,000 metres, the spectacular scenery and rugged terrain create an adventure holiday destination that is truly off the beaten track.
This is a country of horsemen and saddling up for an adventure holiday trek into the wild mountain landscape is the perfect way to see the real Kyrgyzstan.
There are a number of places where treks can be arranged, including the little town of Kochkor.
Arranging a guide and horses is a simple matter through the excellent scheme office, which also arranges simple but comfortable homestay accommodation in the town.
Depending on the time of year and how much snow is still in the mountains there are a variety of treks that can be undertaken from here into the mountain ranges that seem to stretch on forever.
Kochkor is bounded on one side by the Terskei Alu mountain range, and by the Khyrgizia range to the north.
Around Kochkor, long lines of poplars and willows frame the green farmland but the sturdy horses soon carry you up into the velvety brown hills.
It is a day's ride to Lake Kol Ukok, still frozen over in late May and surrounded by oxidised red hills and snow-covered peaks.
Golden marmots scamper about in the sunshine but it is impossible to get anywhere near them.
In these hills of central Kyrgyzstan the semi-nomadic people herd their flocks of fat-bottomed sheep, cattle and horses for their wool, skin, milk and meat.
They stay in a village on the plain, like Kochkor, during the winter and at the first sign of spring head for the jailoo, or summer pastures.
Then they follow the grass all summer, moving their herds and yurt from place to place.
Meeting these hospitable and kind people is an incredible experience. The yurt our hosts live in was built of thin wooden slats covered in thick woollen felt and it smelled of mutton-fat.
We feasted on delicious fresh cream and yoghurt with home-made bread and jam. The pot-belly stove kept us all warm until it was time to snuggle down in our sleeping bags on the sheepskin rugs and quilts.
The best time to go on a horse-trekking adventure holiday in Kyrgyzstan is late spring through to early autumn.
Natasha von Geldern
South America adventure holidays - Colombia is the next big thing
South America has always been a popular adventure holiday destination, offering a diverse range of adrenaline filled activities, including trekking and climbing.
Colombia is set to be the "next big thing" with the Hollywood film of Gabriel Garcia Marquez' novel Love in the Time of Cholera, starring Oscar-winner Javier Bardem, enjoying its UK release in March 2008.
The stunning shots of the Colombian city of Cartagnena in the film, as well as the unspoilt Magdalena River and the Sierra Nevada de Santa Marta mountain range, will get travellers excited about visiting the country.
Adventurous treks such as the (Lost City) in Colombia are proving increasingly popular for those who want to get away from the tourist hordes and find the real South America.
Back in Peru the is also becoming popular as adventurous holidaymakers discover Machu Picchu's sister site Choquequirao, hidden deep in the Salkantay Mountain Range.
Climb mountains in the Andes, trek Inca routes, raft the Urumbamba River into the Amazon rainforest, sand board in Huacachina and drive off-road to discover a country of contrasts.
Or trek to the Colca Canyon - one of the world's deepest at 3,400m - to view the magnificent condors.
There are plenty of white water rafting opportunities in the Amazon and Andes regions and rafting on the Tambopata and Apurimac rivers is among the best in South America.
Travel through lush tropical forests in deep canyons and view the incredible wildlife up close.
source:http://www.travelbite.co.uk/feature/south-and-central-america/peru/best-adventure-holidays-in-world-$1213911.htm
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