Saturday, August 8, 2009

Beijing 2009 - SOHO Shangdu

SOHO Shangdu is another project by SOHO China. By their usual scales, this is a small project. It consists of a shopping podium with an office tower and an apartment tower - quite a typical program for a commercial project. The architect is LAB Architecture Studio of Melbourne Federation Square fame.

Close up, the project isn't as impressive. It feels like a typical commercial development with some signature design tacked on for effect. Everything happens on the surface - and feels superficial because of it. Even the interior is a bit half-hearted, the atrium too small to achieve any intended effect.

The very small atrium in the main building.

The stand-out feature of the project is no doubt the facade design which has a random pattern of glass and stone finishing. From some angles, the play of light and texture on the skin is quite enticing.

The SOHO Shangdu project shows how difficult it is to make high design concepts work in a commercial project. Sometimes a more straight-forward, "commercial" approach can be more effective and honest.

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